In website development, staying ahead of the curve is essential. With the rise of drag-and-drop website builders, Wix has firmly established itself as a frontrunner for individuals and businesses who want to create stunning websites without needing extensive coding skills. As we enter 2025, Wix continues to evolve, offering new features and updates that promise to enhance the user experience and provide more flexibility for developers. In this blog post, we will dive deep into the Top 7 Wix Features and Updates You Need to Know for 2025, as discussed in the latest video from Wix Wiz.

1. Wix Studio: The Future of Web Design
Wix Studio has been one of the most talked-about updates in the Wix ecosystem. Officially launched at the end of 2023 and gaining significant traction in 2024, Wix Studio is positioned as a powerful platform for experienced web designers and agencies. But what makes Wix Studio stand out, and why is it the future of web design?
A Shift from Editor X to Wix Studio
Previously, Editor X was Wix’s premium editor aimed at professional designers. While Editor X provided enhanced capabilities for responsive design, its complexity was often a barrier for beginners. Wix responded by creating Wix Studio, which consolidates the best features of Editor X while making it more accessible to experienced users.
Wix Studio brings a wide array of features, including:
Multiple Breakpoints: Unlike the classic Wix editor, which only allowed for a desktop and mobile view, Wix Studio supports multiple breakpoints, enabling designers to create highly responsive websites that work across a variety of devices and screen sizes.
Improved Performance: In 2024, Wix made massive investments in Wix Studio’s performance, ensuring that websites are faster, more efficient, and able to handle complex designs without slowing down.
Wix Studio isn't just for professional designers. It has been designed with agencies and freelancers in mind, providing a flexible environment where customizations and complex website functionalities can be achieved without needing to code from scratch.
2. Figma to Wix Studio Conversion Tool
Designers who use Figma to create prototypes and layouts will love the new Figma to Wix Studio conversion tool, released in mid-2024. This tool allows users to seamlessly transfer designs created in Figma directly into Wix Studio, eliminating the need to recreate designs from scratch.
How Does the Conversion Tool Work?
The Figma to Wix conversion tool is incredibly user-friendly but requires users to follow specific guidelines for optimal conversion. Wix provides a range of wireframes and templates that you can use to ensure your designs are compatible with Wix Studio.
Simplifying the Workflow: This tool allows you to work within the Figma environment, which many designers are already familiar with, and then easily transfer their designs to Wix Studio without missing a beat.
Wix’s Design Rules: While the tool is highly effective, Wix has set specific design rules that need to be followed within Figma. The goal is to make sure the final design looks as expected once transferred to Wix Studio. By using Wix’s wireframes and design guidelines, users can make the transition smooth and efficient.
This update bridges the gap between Figma and Wix, making it easier than ever for designers to create professional-grade websites without worrying about losing design integrity during the transition.
3. Classic Editor Gets a Makeover: Data Set UI Update
Wix is known for its user-friendly interface, and the Classic Editor has always been a go-to for beginners who want to create beautiful websites quickly. However, even the classic editor needs occasional updates to stay relevant.
The New Data Set UI
One of the most significant updates to the Classic Editor in 2024 is the overhaul of the data set UI. Previously, the data sets were represented by icons that you would drag onto your canvas, and these could be scattered around the workspace. For users managing multiple data sets, this often became cumbersome and confusing.
Now, the data sets are managed through a much more intuitive side panel, just like the one used in Wix Studio. This update has made it easier to navigate between data sets and organize them for optimal performance.
Side Panel Navigation: Instead of dragging around icons, users can now view and manage all the data sets from a side panel on the left. This makes it easier to work with complex data and ensures a smoother editing experience.
Improved User Experience: The new design reduces clutter on the canvas, helping users focus on the content while providing easy access to all of their data sets in one place.
This change makes working with the Classic Editor much more intuitive, even for those new to website design.
4. Wix Integrates AI for Smarter Website Building
In 2024, Wix took a giant leap forward by integrating artificial intelligence (AI) into its platform. AI is rapidly transforming various industries, and Wix has embraced this trend to improve website design and functionality.
AI-Generated Content and Media
Wix users can now leverage AI in a variety of ways to improve the content and media on their websites:
AI-Generated Images: Wix now includes AI tools that allow users to generate custom images directly within the Wix Media Manager. This is especially useful for users who need unique visuals but don’t have access to professional photography or design software.
AI-Generated Text: In addition to images, Wix has introduced AI-generated text for various elements on your site. Whether it’s a product description or a blog post, Wix’s AI can help generate text that is engaging and optimized for SEO.
By incorporating AI directly into the platform, Wix is not only saving users time but also helping them create better content that can enhance the overall user experience.
AI: A Double-Edged Sword?
While many users will appreciate these AI features, some may feel that Wix is leaning too heavily on automation. The key question here is whether AI truly enhances the user experience or if it distracts from more significant, valuable updates. This is something to keep an eye on as Wix continues to evolve.
5. Developer Tools and IDE Updates
For developers, Wix has introduced several important updates that significantly improve the functionality and flexibility of the platform.
Changes to the IDE (Integrated Development Environment)
In 2024, Wix made changes to its IDE (Integrated Development Environment), making it easier for developers to work directly within the platform.
Return to Classic IDE Layout: One of the major changes is the return of the IDE to its original position at the bottom of the screen, similar to how it worked in the Classic Wix Editor. Previously, the IDE was moved to a side panel, but the change back to the original layout has been welcomed by many developers who prefer the traditional setup.
Updated IDE Engine: Wix has also updated the IDE engine, improving its performance and behavior. For instance, functions within the IDE now become sticky when you are working within their scope, making it easier to write and review code without distractions.
These improvements are designed to provide developers with a more seamless experience when building custom features for their Wix sites.
6. Deprecation of JSW Files and the New Web Module Files
Wix has always allowed developers to extend the functionality of their sites using code. Traditionally, developers used JSW (JavaScript Web) files to write server-side code for Wix’s backend. However, Wix has now deprecated these files in favor of the new Web Module Files.
What Does This Mean for Developers?
While this change may seem daunting at first, it’s important to note that the JSW files will still continue to work for the foreseeable future. Wix has assured users that there will be no immediate removal of JSW files, as this could break millions of existing websites. However, developers are encouraged to start migrating to Web Module Files, which offer better scalability and performance.
Web Module Files: The new system allows for more modular code and is better suited to modern web development practices. It also provides developers with more flexibility to customize the server-side logic and functionality of their Wix websites.
Why This Change is Beneficial
The move to Web Module Files aligns Wix with current development trends, allowing developers to create more robust and scalable web applications. The transition may take some time, but it’s ultimately a step forward for Wix as it continues to evolve as a platform.
7. Overhaul of Wix’s E-Commerce API
Wix’s e-commerce platform has been one of the major selling points of the service, but until recently, it was somewhat limited in terms of customization. In 2024, Wix made significant strides by completely overhauling its e-commerce APIs to provide developers with more customization options.
What’s New in the Wix E-Commerce APIs?
The new e-commerce APIs allow for a higher level of customization, giving developers the tools they need to build truly unique online stores. Some of the notable features include:
Custom Catalogs: Developers can now create their own custom product catalogs that integrate seamlessly with Wix’s e-commerce platform. This opens up a whole new world of possibilities for store owners who want to offer personalized shopping experiences.
Custom Plugins and Widgets: Wix has also introduced the ability to create custom plugins and widgets that can be added to various parts of the store, such as the product page, checkout process, and category pages. This provides store owners with more control over the shopping experience.
Conclusion: A Bright Future for Wix in 2025
As we look ahead to 2025, it’s clear that Wix is evolving rapidly. With powerful tools like Wix Studio, the Figma to Wix conversion tool, AI integrations, and new developer features, Wix is positioning itself as a leader in the website development space. Whether you are a beginner looking to create your first website or a professional developer building complex applications, Wix offers the tools you need to succeed.
These seven updates represent only the beginning of what’s to come. With each passing year, Wix continues to innovate, bringing new features that make it easier, faster, and more efficient to create exceptional websites. If you haven't already, now is the perfect time to explore the latest updates and take your Wix website to the next level.
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