How Much Does a Wix Website Cost? Full 2026 Pricing Breakdown
- Canute Fernandes
- 3 hours ago
- 11 min read

A Wix website can cost $0 per month if you use the free plan, but a professional business website usually costs at least $17 to $39 per month for a paid plan, plus possible costs for a domain, business email, paid apps, payment processing, and professional design or SEO help. Wix’s official Premium Plan guide lists paid plans from $17/month to $159/month: Light at $17, Core at $29, Business at $39, and Business Elite at $159.
For most small businesses, the practical budget is:
Website type | Likely Wix budget |
Testing or personal draft | $0/month |
Simple professional website | $17/month + domain renewal later |
Small business website | $29/month + email/apps if needed |
Growing business or store | $39/month + payment fees/apps/email |
Advanced business site | $159/month + extras |
Professionally built Wix site | Plan cost + one-time design/development fee |
Pricing can vary by country, currency, taxes, billing term, promotions, and checkout settings, so check the live Wix checkout before purchasing.
Wix website cost at a glance
Cost item | Required? | Typical cost |
Wix Free plan | No | $0/month |
Wix Light plan | For simple professional sites | $17/month |
Wix Core plan | For small businesses / basic payments | $29/month |
Wix Business plan | For growing stores or businesses | $39/month |
Wix Business Elite plan | For advanced business needs | $159/month |
Domain | Usually yes for professional sites | Free first year on many annual plans; then often around $14.95–$24.95/year |
Business email | Optional but recommended | Separate Google Workspace cost |
Paid apps | Optional | Varies by app |
Payment processing | Required if accepting payments | Varies by region and payment method |
Professional design help | Optional | Marketplace providers often start from hundreds of dollars |
SEO, copywriting, branding | Optional | Varies by provider and scope |
Wix says creating a website is free, but upgrading to a Premium plan lets users connect a custom domain, remove Wix branding, and access more features. Most yearly or multi-year Premium plans include a one-year domain voucher, but that voucher is for the first-time purchase of a new domain from Wix and does not renew or extend an existing domain.
1. Wix plan costs
The main cost of a Wix website is the plan. The plan determines whether your site uses a custom domain, removes Wix branding, accepts payments, supports more storage, or includes advanced business features.
Wix Free plan: $0/month
The free plan is best for testing Wix before you commit. You can build and publish a basic site, but it is not ideal for a professional business website because you do not get the same custom-domain and business-feature experience as paid plans.
Best for
Testing Wix
Learning the editor
Drafting a site before launch
Personal experiments
Not best for
Professional business websites
eCommerce
Lead-generation campaigns
Brands that need a custom domain
Sites where credibility matters
Verdict: Use the Free plan for testing, not for a serious business website.
Wix Light plan: $17/month
The Light plan is the lowest paid plan in Wix’s current public Premium Plan lineup. Wix’s official Premium Plan guide lists Light at $17/month.
Best for
Personal websites
Portfolios
Simple brochure sites
Freelancer profiles
Small service websites that do not need online payments
Watch out for
The Light plan may be too limited if you need online payments, bookings, selling features, or more advanced business tools.
Verdict: Best for a simple professional site with a custom domain.
Wix Core plan: $29/month
The Core plan is often the most practical starting point for small businesses. Wix’s Premium Plan guide lists Core at $29/month, and Wix’s plan guidance recommends Core or Business when users need business features like eCommerce and payment processing.
Best for
Small businesses
Basic eCommerce
Service businesses accepting payments
Booking-based businesses
Businesses that need more room than Light
Watch out for
Core may not be enough for larger stores, more advanced eCommerce needs, or higher-growth teams.
Verdict: Best starting plan for most small businesses.
Wix Business plan: $39/month
The Business plan is designed for growing businesses and stores. Wix’s official Premium Plan guide lists Business at $39/month.
Best for
Growing online stores
Businesses with more content and media
Service businesses with bookings and payments
Brands that need more eCommerce capability
Businesses that want stronger marketing and analytics capacity
Watch out for
If you only need a basic informational site, Business is probably more than you need.
Verdict: Best for growing stores and revenue-focused business websites.
Wix Business Elite plan: $159/month
Business Elite is the top standard Wix plan in the current Premium Plan lineup, listed at $159/month.
Best for
Larger teams
Higher-volume businesses
Advanced eCommerce needs
Businesses needing more storage and advanced capabilities
Teams that have outgrown Business
Watch out for
Business Elite is expensive for a basic website. Only choose it when you clearly need its advanced features.
Verdict: Best for advanced business sites, not beginners.
Wix Enterprise: custom pricing
Enterprise pricing is available by request. Wix’s Premium Plan guide states that custom Enterprise pricing and plans are available upon request.
Best for
Large organizations
Multi-site businesses
Enterprise teams
Brands needing custom security, support, or procurement
Companies with complex workflows
Verdict: Consider Enterprise only when standard Wix plans are not enough.
2. Domain name costs
A professional website usually needs a custom domain, such as yourbusiness.com.
Wix says most yearly or multi-year Premium plans include a one-year free domain voucher, but the voucher is only included with the first-time purchase of a Premium plan and is not included when renewing or upgrading an existing plan.
Wix’s 2026 website-cost guide says domain registration is free for the first year with annual Premium plans and typically costs about $14.95–$24.95/year after the first year, with .com domains around $14.95/year. Wix’s domain pricing page also notes that a standard .com domain can cost $9.90 for the first year, with the final price depending on the domain extension, name, and whether it is a premium or aftermarket domain.
Domain cost table
Domain cost | Budget |
First year with many annual Premium plans | Often included |
Standard domain renewal | Around $14.95–$24.95/year |
Standard .com first-year pricing | Can start around $9.90/year |
Premium or aftermarket domains | Can cost much more |
Budget tip
Do not budget only for year one. Add domain renewal to your year-two cost forecast.
3. Hosting and security costs
With Wix, hosting is included in the platform. Wix’s website-cost guide says website builders like Wix include hosting in the cost of the platform, while building a site from scratch may require separate hosting costs.
That means you generally do not need to buy separate hosting for a regular Wix website.
Included with Wix platform
Hosting
Website builder
Templates
Core infrastructure
Security features
Domain connection on paid plans
Wix also describes its website builder as handling essentials such as design, hosting, and domain setup in one platform.
4. Business email costs
Business email is usually a separate cost. Wix says once users have their own domain, they can purchase a Google Workspace plan and get a custom email address using that domain, such as info@yourbusiness.com.
Wix’s Google Workspace support page says Wix offers three Google Workspace email plans: Business Starter, Business Standard, and Business Plus. Google’s own Workspace billing guidance lists standard US pricing at $8.40/user/month for Business Starter on a flexible plan, or $7/user/month on an annual/fixed-term plan; higher tiers cost more.
Business email budget
Email need | Budget expectation |
One professional inbox | Separate monthly per-user cost |
Multiple team inboxes | Cost multiplies by user |
Higher storage / advanced features | Higher Google Workspace tier |
Region-specific pricing | Check local Google/Wix checkout |
Budget tip
If you need five business inboxes, multiply the email cost by five. Email can become one of the bigger recurring extras for growing teams.
5. Wix app costs
Wix has many built-in tools, but some websites need extra apps.
The Wix App Market lists 500+ apps across categories such as marketing, selling online, services and events, communication, and design elements. Some apps are free, some have free tiers, and others require paid subscriptions.
Common app categories
App category | Why you might need it |
Forms | Advanced lead capture |
Email marketing | Campaigns and automations |
Reviews / testimonials | Social proof |
Booking tools | Scheduling and appointments |
Chat | Customer support |
Shipping / accounting | eCommerce operations |
Analytics | Deeper reporting |
Popups | Promotions and lead capture |
A Mailchimp listing in the Wix App Market, for example, shows a free plan and paid plans starting from $13, which illustrates how app pricing can add recurring costs beyond the Wix plan itself.
Budget tip
Start with the built-in Wix features first. Add paid apps only when they solve a specific business problem.
6. eCommerce and payment costs
If you want to sell products, accept bookings, or take payments online, you need a plan that supports payments. Wix’s Help Center says users who need robust business features like eCommerce capabilities and payment processing should consider the Core or Business plans.
Wix Payments processing fees vary by payment method and currency. Wix’s support documentation lists default processing fees such as 2.9% + $0.30 USD in the United States, 2.1% + £0.20 in the United Kingdom, and 1.9% + €0.30 in the European Union.
Payment processing examples
Region | Default processing fee example |
United States | 2.9% + $0.30 USD |
United Kingdom | 2.1% + £0.20 |
European Union | 1.9% + €0.30 |
Canada | 2.9% + 0.30 CAD |
Switzerland | 2.3% + 0.30 CHF |
Wix also lists chargeback fees by region, including $15 USD in the United States, £15 GBP in the United Kingdom, and €15 EUR in the European Union.
Budget tip
Payment processing is not a flat monthly cost. It increases as sales increase, so include it in your gross margin calculations.
7. Logo, branding, and design asset costs
You can create basic brand assets yourself, but some businesses choose to pay for professional design.
Wix’s logo maker page says users can create a logo at no cost under Wixel’s free plan, while Wix’s Logo Maker plan documentation describes paid logo plan options with different file types and benefits.
Branding costs to consider
Item | DIY cost | Professional cost |
Logo | Free or paid logo tool | Designer fee |
Brand colors | Free | Brand strategy package |
Fonts | Free or licensed | Designer-selected system |
Photography | Stock/free/DIY | Photographer fee |
Copywriting | DIY | Copywriter fee |
Budget tip
A basic Wix website can launch with simple branding, but businesses that rely on trust, premium positioning, or conversions may benefit from professional brand and copy work.
8. Hiring a Wix professional
Wix is designed for DIY building, but hiring help can save time and improve quality.
The Wix Marketplace lets users hire experts in web design, development, marketing, SEO, and more. Wix’s support documentation says you can filter professionals by service, price, location, and language, then request a quote directly from the professional.
Marketplace listings vary widely. Search results in the Wix Marketplace show web design providers starting at amounts such as $200 and developers starting around $150–$200, depending on provider and scope.
Professional help budget
Service | Typical budgeting note |
Small task | Can start from lower one-time fees |
Basic Wix setup | Usually hundreds of dollars |
Custom Wix website | Often hundreds to thousands depending on scope |
eCommerce setup | Higher if products, payments, shipping, and automations are involved |
SEO setup | Depends on number of pages and research depth |
Copywriting | Depends on page count and complexity |
Budget tip
Ask for a fixed scope before hiring: number of pages, revisions, SEO setup, mobile optimization, forms, domain connection, and post-launch support.
9. Optional extras that affect total cost
Not every Wix website needs these, but they can change your budget.
Extra | When you need it |
Premium apps | When built-in tools are not enough |
Google Workspace email | When you need professional email |
SEO help | When organic search is important |
Copywriting | When you need better conversion |
Professional photography | When visuals affect trust or sales |
Paid ads | When you need traffic quickly |
Analytics setup | When you need conversion tracking |
Booking setup | When appointments are central |
eCommerce integrations | When you manage inventory, shipping, or accounting |
Multilingual setup | When targeting multiple languages |
Ongoing maintenance | When you want someone else to manage updates |
10. Realistic Wix website budget scenarios
Scenario 1: Testing Wix
Item | Cost |
Wix Free plan | $0/month |
Domain | Not required |
Not required | |
Apps | Optional |
Professional help | Optional |
Estimated cost: $0/monthBest for: testing and learningNot ideal for: a professional business launch
Scenario 2: Simple professional website
Item | Cost |
Wix Light plan | $17/month |
Domain | Often first year included on annual plan; renewal later |
Optional | |
Apps | Optional |
Professional help | Optional |
Estimated recurring cost: around $17/month plus future domain/email/app costsBest for: personal brands, portfolios, simple brochure sites
Scenario 3: Small business website
Item | Cost |
Wix Core plan | $29/month |
Domain | Often first year included on annual plan; renewal later |
Business email | Separate per-user cost |
Apps | Optional |
Payment processing | Applies if taking payments |
Professional help | Optional |
Estimated recurring cost: $29/month plus email, domain renewal, apps, and payment feesBest for: small businesses, service providers, bookings, basic selling
Scenario 4: Growing eCommerce website
Item | Cost |
Wix Business plan | $39/month |
Domain | Often first year included on annual plan; renewal later |
Business email | Separate per-user cost |
Apps | Likely possible |
Payment processing | Applies on transactions |
Professional setup | Often useful |
Estimated recurring cost: $39/month plus email, apps, transaction fees, and possible pro helpBest for: growing stores and revenue-generating websites
Scenario 5: Advanced business website
Item | Cost |
Wix Business Elite plan | $159/month |
Domain | Often first year included on annual plan; renewal later |
Separate per-user cost | |
Apps/integrations | Likely |
Professional help | Likely |
Payment processing | Applies if taking payments |
Estimated recurring cost: $159/month plus extrasBest for: advanced business operations, larger teams, high-growth needs
11. Are there hidden costs with Wix?
Wix does not require every optional extra, but there are several costs buyers often forget to include.
Common overlooked Wix costs
Overlooked cost | Why it matters |
Domain renewal | First year may be included, but renewals cost extra |
Business email | Usually separate from the Wix site plan |
Paid apps | Some apps require monthly subscriptions |
Payment processing | Applies to sales and paid bookings |
Chargebacks | Possible fee when payment disputes happen |
Professional help | Design, SEO, copywriting, and setup may cost extra |
Renewal pricing | Promotions may not apply forever |
More advanced plan needs | Your site may outgrow the first plan |
Budgeting rule
Plan your Wix budget in two layers:
Core platform cost: Wix plan + domain
Business operating cost: email + apps + payments + professional help
That gives you a more accurate total than looking at the monthly plan alone.
12. Which Wix plan is best for your budget?
Your goal | Recommended plan |
Test Wix | Free |
Build a simple professional site | Light |
Build a small business site | Core |
Accept payments or bookings | Core or Business |
Start a small online store | Core |
Grow an online store | Business |
Run advanced business operations | Business Elite |
Need custom enterprise support | Enterprise |
Best budget choice for most small businesses: Core.Best low-cost professional option: Light.Best for growing eCommerce: Business.
13. How to keep Wix costs under control
Start with the lowest plan that fits your real needs
Do not buy Business Elite if you only need a simple brochure website. Start with Light or Core and upgrade later if needed.
Use annual billing carefully
Annual plans can include benefits such as a domain voucher, but they also require a larger upfront commitment. Wix says yearly Premium and Studio plans are charged once per year and can offer savings compared with shorter billing cycles.
Avoid app overload
Each paid app may look small on its own, but several apps can quickly add to your monthly cost.
Budget for year two
Year two may include domain renewal, email renewals, app renewals, and normal plan renewal pricing.
Know when to hire help
A DIY site may be cheaper, but a professional site may convert better. If the website directly affects leads or sales, professional copy, SEO, and design may pay for themselves.
Final answer: How much does a Wix website cost?
A Wix website can cost $0/month for testing, but most professional Wix websites cost at least $17–$39/month before extras. A realistic small business budget is often $29/month for Core, plus a domain renewal after the first year, business email, any paid apps, and payment processing if you accept online payments.
For a serious business website, budget for:
Wix plan
Custom domain
Business email
Paid apps if needed
Payment processing if selling
Optional design, SEO, branding, and copywriting help
Before choosing a plan, list what your website must do: display information, generate leads, take bookings, accept payments, or sell products. Then pick the lowest Wix plan that supports those requirements.
FAQ
How much does Wix cost per month?
Wix’s current Premium Plan guide lists paid plans from $17/month to $159/month: Light at $17, Core at $29, Business at $39, and Business Elite at $159.
Is Wix free?
Yes. Wix says creating your own website is free, but a Premium plan is needed to connect a custom domain, remove Wix branding, and access more features.
How much does a Wix domain cost?
Wix says many annual Premium plans include a free domain for the first year. After that, Wix’s 2026 website-cost guide says domain renewals typically cost around $14.95–$24.95/year, with .com domains around $14.95/year.
Does Wix include hosting?
Yes. Wix’s website-cost guide says hosting is included in the cost of the platform for website builders like Wix.
Does Wix include business email?
No, business email is usually separate. Wix says users can purchase Google Workspace to get a custom email address using their domain.
How much does Wix eCommerce cost?
For eCommerce or payment processing, Wix recommends Core or Business plans. Core is listed at $29/month and Business at $39/month in Wix’s Premium Plan guide.
Does Wix charge payment processing fees?
Yes. Wix Payments processing fees vary by region and payment method. Default examples include 2.9% + $0.30 USD in the US, 2.1% + £0.20 in the UK, and 1.9% + €0.30 in the EU.
How much does it cost to hire someone to build a Wix site?
It varies by scope and provider. Wix Marketplace listings show some web design and development providers starting in the hundreds of dollars, but final quotes depend on pages, features, revisions, content, SEO, and eCommerce complexity.



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