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How to Connect Your Wix Website to Google Analytics (2025 Guide)

Writer's picture: Reo ramarajanReo ramarajan

Google Analytics is one of the most powerful tools for tracking website traffic, user behavior, and engagement. If you're using Wix, integrating Google Analytics is crucial for understanding your audience and optimizing your site’s performance. In this detailed guide, we’ll walk you through the step-by-step process of connecting your Wix website to Google Analytics in 2025.



How to Connect Your Wix Website to Google Analytics

Why Connect Google Analytics to Wix?

Before diving into the steps, let’s look at why integrating Google Analytics with your Wix website is essential:

  • Track Website Traffic – Understand where your visitors come from and how they navigate your site.

  • User Behavior Insights – Learn which pages are popular, how long users stay, and what they click on.

  • SEO Optimization – Get data-driven insights to improve your website’s search engine ranking.

  • Conversion Tracking – Measure sign-ups, purchases, and other key actions on your site.

  • Content Performance – Analyze which blog posts, products, or services attract the most attention.

Now, let’s get started with the integration process.


Step 1: Open Your Wix Website

  1. Log in to Wix – Visit Wix.com and sign in with your account credentials.

  2. Ensure Your Site is Live – Make sure your website is published and accessible to visitors.

  3. Copy Your Website URL – Locate your website link and copy it, as you will need it in the next steps.

Tip: If your website is not live, you need to publish it first before proceeding.

Step 2: Sign in to Google Analytics

  1. Go to Google Analytics – Open Google Analytics and sign in with your Google account.

  2. Access the Admin Panel – Click on the gear icon (⚙️) at the bottom left corner to access the admin settings.

  3. Create a New Property – Click on Create Property and select Web as your data stream type.

  4. Enter Website Details:

    • Paste your Wix website URL (remove the https:// part).

    • Name your data stream (e.g., “My Wix Site”).

    • Enable Enhanced Measurement for detailed analytics.

  5. Click Save – This finalizes the setup of your Google Analytics property.

Tip: Enabling Enhanced Measurement allows you to track scroll depth, video engagement, outbound clicks, and more automatically.

Step 3: Generate Your Google Tag

  1. Create a Google Tag – After saving your new property, Google Analytics will provide you with a Google Tag.

  2. Choose Installation Method – You can either:

    • Install automatically with Wix OR

    • Install manually by copying the tag

Let’s explore both methods.


Step 4A: Install Google Tag Automatically with Wix

  1. Click “Install with Wix” – This option simplifies the process by integrating Google Analytics automatically.

  2. Follow the On-Screen Instructions – Wix provides step-by-step guidance to complete the setup.

  3. Verify Connection – After installation, return to Google Analytics and check if data is being received.

Note: This method requires a Wix Premium Plan.

Step 4B: Install Google Tag Manually

If you prefer to install Google Analytics manually, follow these steps:

  1. Copy the Google Tag Code – Google Analytics provides a JavaScript tracking code.

  2. Open Wix Editor – Log in to Wix, go to your site’s dashboard, and click Edit Site.

  3. Access Site Settings – Click on the top-left menu and navigate to Settings > Custom Code.

  4. Embed the Code:

    • Click + Add Custom Code.

    • Paste your Google Tag Manager code.

    • Select Head as the placement.

    • Choose All Pages so tracking works across your entire site.

    • Click Apply to save changes.

  5. Publish Your Site – Ensure your updates are live.

  6. Verify in Google Analytics – Return to Google Analytics and check if the tracking status shows as active.

Tip: You must have a Wix Premium Plan to embed custom code on your website.

Step 5: Test Your Google Analytics Integration

Once installation is complete, you need to verify that Google Analytics is tracking correctly.

Method 1: Use Google Analytics Real-Time Report

  1. Open Google Analytics and go to Real-Time Report.

  2. Visit your Wix website from another browser or device.

  3. Check if your visit appears in the Google Analytics real-time dashboard.

Method 2: Use Google Tag Assistant Chrome Extension

  1. Install Google Tag Assistant in your Chrome browser.

  2. Open your Wix website and activate the extension.

  3. Check for Google Analytics tracking status.

Tip: If no data appears, try clearing your browser cache and waiting a few hours for updates.

Common Issues & Troubleshooting

If your Google Analytics setup isn’t working, here are some common issues and solutions:

1. Google Analytics Isn’t Receiving Data

✔️ Make sure the tracking ID is correctly installed in Wix. ✔️ Wait 24-48 hours for Google Analytics to start displaying data. ✔️ Check if JavaScript is enabled in your browser. ✔️ Verify that Wix Premium Plan is active (custom code embedding is only available in premium plans).

2. Real-Time Tracking Isn’t Updating

✔️ Open an incognito browser and visit your Wix website. ✔️ Use Google Tag Assistant to confirm installation. ✔️ Ensure the correct tracking ID is used (check Google Analytics property settings).

3. Custom Code Not Working in Wix

✔️ Ensure the code is placed inside the Head section. ✔️ Make sure your site is published after adding the code. ✔️ Try re-adding the code and republishing.


Final Thoughts: Maximize Your Google Analytics Insights

Once Google Analytics is integrated with your Wix website, you can unlock powerful insights to improve your site’s performance. Here are some best practices:

Set Up Goals & Conversions – Track sign-ups, purchases, or important actions. ✅ Monitor Bounce Rate & Engagement – Identify pages where users leave and optimize them. ✅ Analyze Traffic Sources – See where your visitors are coming from (organic, social, ads, etc.). ✅ Enable Google Search Console Integration – Get deeper SEO insights. ✅ Use Custom Reports & Dashboards – Tailor analytics to your business needs.

By following this guide, you can successfully connect your Wix website to Google Analytics and gain valuable insights into your audience, leading to better decisions and growth in 2025!

Need Help?

If you encounter any issues, Wix’s official support and Google Analytics Help Center can provide additional assistance.

🚀 Now, go ahead and track your website’s success like a pro!

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