Top 10 Wix Templates for Business Websites
- Canute Fernandes
- May 1
- 9 min read
Wix offers a large template library for business websites, and its official template pages describe the templates as free, fully customizable, and editable with drag-and-drop tools. Wix also states that its broader template library includes 2,000+ designer-made website templates.
But having many options can make the decision harder. The best Wix template for your business depends on what your website needs to do: generate leads, book appointments, sell products, showcase work, build trust, or launch a new offer.
This curated list highlights 10 strong Wix template types for business websites, with recommendations for who should use each one.
Note: This is an editorial shortlist, not an official Wix ranking. Wix template names, categories, and availability can change, so review the current template library before publishing or choosing a final design.
Quick answer: best Wix templates by business type
Business type | Recommended Wix template type |
Consultant or advisor | Financial Consulting Company / Consulting template |
Marketing agency | Marketing Agency template |
Online store | Home Goods Store or Product Landing Page |
Restaurant | Restaurant or Bistro-style template |
Law firm | Law Firm or Real Estate Law Firm template |
Local service business | Service business / contractor-style template |
Coach or trainer | Financial Coaching Professional or coaching template |
Real estate business | Real Estate Landing Page |
Startup | Start Up Landing Page |
Creative studio | Creative Consultant, Photographer, or Production House template |
How to choose the right Wix business template
Before choosing a template, look at structure first and design second. Colors, fonts, images, and sections can usually be changed. The harder part is choosing a layout that already fits your business goal.
A good Wix business template should include:
A clear homepage hero section
Simple navigation
Strong call-to-action buttons
Service, product, or portfolio sections
Contact form or booking path
Trust-building sections such as testimonials, credentials, or case studies
Mobile-friendly layout
Room for SEO-friendly page content
Wix’s business template gallery includes industry-specific options for legal, finance, real estate, insurance, accounting, printing, cryptocurrency, and more, which makes it easier to start with a template close to your business category.
1. Financial Consulting Company Template
Best for: consultants, advisors, B2B service firms, accountants, finance professionals, business strategists
The Financial Consulting Company template is a strong choice for businesses that need to look credible, professional, and advisory-led. Wix’s consulting and coaching template category includes this template for financial consulting, business advisory, and investment services.
Why it works
This type of template usually gives you a clean structure for explaining services, building trust, and moving visitors toward a consultation. For a consultant or advisor, your website needs to answer three questions quickly:
What do you help with?
Why should visitors trust you?
How can they book or enquire?
Recommended pages to add
Page | Purpose |
Home | Explain your value proposition |
Services | Break down advisory or consulting services |
About | Build credibility and explain your background |
Insights or Blog | Share expertise and improve topical authority |
Contact | Drive consultation requests |
Avoid this template if
You need a visual portfolio-first website. Creative agencies, designers, and photographers may need a more image-led template.
2. Marketing Agency Template
Best for: marketing agencies, creative agencies, SEO agencies, freelancers, design studios, social media agencies
A Marketing Agency template is ideal for businesses selling strategy, creative services, campaigns, or digital growth. Wix’s marketing and advertising category includes agency-style templates, including a Marketing Agency option.
Why it works
Agency websites need to show positioning, services, proof, and personality. A good agency template gives you space for case studies, client logos, services, testimonials, and strong visual branding.
Recommended sections
Hero with clear positioning
Services overview
Case studies or portfolio
Client logos
Testimonials
Team or founder section
Blog or insights
Contact CTA
Avoid this template if
You run a very traditional business where a bold creative style may feel too playful or informal.
3. Home Goods Store Template
Best for: eCommerce stores, home decor brands, lifestyle products, handmade goods, small retail shops
The Home Goods Store template is a good starting point for product-based businesses. Wix’s template directory describes this type of template as integrating Wix Stores, allowing businesses to display products and manage online sales.
Why it works
For eCommerce, the template must do more than look nice. It needs to support product browsing, product pages, cart behavior, trust signals, and conversion-focused merchandising.
Recommended pages to add
Page | Purpose |
Shop | Display product categories |
Product pages | Sell individual products |
About | Explain brand story |
Shipping and returns | Reduce buyer hesitation |
Contact | Support customer questions |
Avoid this template if
You only need a service-based website and do not plan to sell products online.
4. Product Landing Page Template
Best for: product launches, digital products, single-product stores, pre-orders, campaigns
Wix’s landing page category includes a Product Landing Page template for product landing pages, eCommerce, retail, and online stores.
Why it works
A product landing page is useful when your goal is focused conversion rather than a full multi-page website. It works especially well for one core product, new offer, waitlist, or campaign.
Recommended sections
Product hero
Main benefits
Product visuals
Features
Social proof
Pricing or offer details
FAQ
Buy, pre-order, or join waitlist CTA
Avoid this template if
You need a full website with many services, blog categories, and long-term content marketing.
5. Law Firm Template
Best for: law firms, attorneys, legal consultants, compliance advisors, professional service firms
Wix’s business template gallery includes law firm templates designed to establish credibility and showcase legal expertise. The Wix description notes that one law firm template includes a Wix Blog for sharing insights, updates, and important legal information.
Why it works
Legal websites need to communicate authority, trust, and clarity. A good law firm template should help visitors find practice areas, understand the firm’s experience, and contact the office easily.
Recommended pages to add
Page | Purpose |
Home | Establish trust and summarize services |
Practice Areas | Explain legal services |
Attorneys | Introduce lawyers or team |
Blog or Insights | Publish legal updates and educational content |
Contact | Encourage consultation requests |
Avoid this template if
Your brand needs a casual, creative, or lifestyle-driven look.
6. Accountant Template
Best for: accountants, tax consultants, bookkeepers, payroll providers, financial service firms
Wix’s business gallery includes an Accountant template described for accountants, financial advisors, and tax preparation services.
Why it works
Accounting websites need to feel organized, reliable, and easy to navigate. Visitors are usually looking for help with taxes, bookkeeping, payroll, compliance, or financial planning, so the template should make services clear.
Recommended sections
Services overview
Why choose us
Industries served
Testimonials
FAQ
Contact form
Appointment CTA
Avoid this template if
You sell products or need a heavily visual portfolio.
7. Financial Coaching Professional Template
Best for: coaches, consultants, personal finance coaches, wellness coaches, business coaches
Wix’s consulting and coaching template category includes a Financial Coaching Professional template with Wix Bookings, allowing clients to schedule sessions and consultations.
Why it works
Coaches need a website that builds personal trust and makes booking easy. A coaching template should highlight your transformation promise, program structure, testimonials, and booking path.
Recommended pages to add
Page | Purpose |
Home | Explain the coaching outcome |
About | Build personal trust |
Programs | Show coaching packages |
Book Online | Let clients schedule |
Testimonials | Show proof |
Contact | Handle custom enquiries |
Avoid this template if
You do not want online scheduling or your services require a more corporate B2B style.
8. Start Up Landing Page Template
Best for: startups, SaaS products, tech companies, app launches, waitlists, MVP launches
Wix’s landing page category includes a Start Up Landing Page template for startups, tech companies, and innovative businesses.
Why it works
Startups often need to explain a product quickly, capture leads, and drive signups. A landing page template is useful when you want fewer distractions and one clear conversion goal.
Recommended sections
Product promise
Problem and solution
Feature highlights
Screenshots or demo visuals
Social proof
Pricing or waitlist
FAQ
Signup CTA
Avoid this template if
You need a full content hub, blog, careers section, resource center, and multi-page product architecture right away.
9. Real Estate Landing Page Template
Best for: real estate agents, property consultants, brokers, property listings, real estate campaigns
Wix’s landing page templates include a Real Estate Landing Page for real estate agents, realtors, property listings, and real estate marketing.
Why it works
Real estate sites need strong visuals, quick lead capture, and clear property or service information. A landing page can work well for a specific property, campaign, neighborhood guide, or agent profile.
Recommended sections
Agent or brand introduction
Featured properties
Search or enquiry form
Neighborhood highlights
Testimonials
Contact details
Lead capture CTA
Avoid this template if
You need a large searchable property database with advanced filters and integrations.
10. Production House or Photographer Template
Best for: creative studios, photographers, videographers, production companies, artists, portfolio businesses
Wix’s full template library includes creative business templates such as Production House, described for film production, media companies, video production, and creative agencies. Its popular templates also include Photographer, described as a minimal template for photographers, artists, and creative studios.
Why it works
Creative businesses sell through proof. Your template needs to make your work the hero, not bury it under too much copy.
Recommended pages to add
Page | Purpose |
Home | Show your strongest work immediately |
Portfolio | Organize projects or galleries |
Services | Explain what clients can hire you for |
About | Add personality and credibility |
Contact | Encourage project enquiries |
Avoid this template if
You need a text-heavy professional services website where trust depends more on credentials than visuals.
Best Wix Template by Business Goal
Business goal | Best template type |
Generate leads | Consulting, accountant, law firm, local service |
Accept bookings | Coaching or service template with Wix Bookings |
Sell products | Home Goods Store or eCommerce template |
Launch one offer | Product Landing Page |
Promote a startup | Start Up Landing Page |
Build authority | Law Firm, consulting, blog-enabled business template |
Showcase work | Photographer, production house, creative consultant |
Capture property leads | Real Estate Landing Page |
Build a professional local presence | Accountant, law firm, local service business |
Wix Template Selection Checklist
Before choosing a template, ask:
Does the homepage match my business goal?
Does the layout support my main CTA?
Are the page sections close to what I need?
Does the design look good on mobile?
Can I add services, testimonials, FAQs, and contact forms easily?
Does the template support bookings, store, blog, or portfolio features if needed?
Is the navigation simple?
Can I imagine replacing the demo content with my own?
If the answer is mostly yes, the template is probably a good starting point.
Are Wix Templates Good for SEO?
Wix templates can support SEO, but the template alone will not make your site rank. SEO depends on your content, page structure, headings, internal links, metadata, images, performance, and overall usefulness.
After choosing a template, optimize:
Page titles
Meta descriptions
URL slugs
H1 and H2 headings
Image alt text
Internal links
Local business details
Service page content
Blog or resource content if relevant
A visually attractive template still needs clear, helpful content to perform in search.
Common Mistakes When Choosing a Wix Template
Choosing only by appearance
A beautiful template can still be wrong if it does not fit your website goal. Choose structure first, style second.
Ignoring mobile layout
Always preview the mobile version before committing too much time to customization.
Keeping too many demo sections
Templates often include sample sections. Delete anything that does not support your business goal.
Forgetting conversion paths
Every business website needs a next step: call, book, buy, enquire, subscribe, or request a quote.
Choosing a template that is too complex
A simple website that launches is better than a complex website that stays unfinished.
Final Recommendation
The best Wix template for your business is the one that already matches your website’s purpose.
Choose:
Financial Consulting Company for consultants and advisors
Marketing Agency for agencies and creative service firms
Home Goods Store for eCommerce
Product Landing Page for launches and single products
Law Firm for legal and professional services
Accountant for finance and tax businesses
Financial Coaching Professional for coaches and appointment-based businesses
Start Up Landing Page for startups and SaaS launches
Real Estate Landing Page for property campaigns and real estate lead generation
Production House or Photographer for creative portfolios
Start with the closest-fit template, replace the demo content, simplify the navigation, add your call to action, and optimize every important page for search.
CTA: Before choosing a template, write down your website’s main goal: leads, bookings, sales, portfolio views, or product signups. Then choose the template that supports that goal with the fewest changes.
FAQ
What is the best Wix template for a business website?
The best Wix template depends on your business type. Consultants should start with consulting templates, stores should start with eCommerce templates, agencies should start with agency templates, and local service businesses should choose service-focused templates.
Are Wix business templates free?
Wix’s business template page describes the templates as free business website templates that can be customized with drag-and-drop editing.
Can I customize a Wix business template?
Yes. Wix’s official template pages state that templates are fully customizable with drag-and-drop editing.
Which Wix template is best for a consultant?
A Financial Consulting Company, Consulting Company, or Coaching Professional template is usually best for consultants because it gives space for services, credibility, insights, and consultation CTAs.
Which Wix template is best for an online store?
An eCommerce-focused template such as Home Goods Store or Product Landing Page is a better starting point because it is built around products, shopping, and conversion.
Should I use a Wix template or start from scratch?
Most beginners should start with a Wix template because it gives them a ready-made structure. Starting from scratch is better for experienced designers or businesses with very specific design needs.
Can I use a Wix template for SEO?
Yes, but SEO depends on how you customize the template. Add clear page titles, headings, helpful content, internal links, image alt text, and service-specific pages.
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