Wix Pricing Plans Explained: Costs, Best Plans, and Hidden Fees

Wix pricing can feel confusing because the best plan depends on what you want your website to do. A simple portfolio does not need the same plan as an online store, booking website, or growing business site.

As of Wix’s official 2026 premium plan guide, Wix paid plans range from $17 per month to $159 per month when billed under the listed plan structure: Light at $17/month, Core at $29/month, Business at $39/month, and Business Elite at $159/month. Wix also offers custom Enterprise pricing on request. Pricing can vary by region, currency, billing term, tax, promotions, and checkout settings, so always verify the final price in your Wix account before buying.

Quick answer: which Wix plan should you choose?

Goal	Best Wix plan
Test Wix before paying	Free
Build a basic personal or brochure site	Light
Build a small business site with payments or bookings	Core
Run a growing business or online store	Business
Scale a larger store or advanced business site	Business Elite
Need custom enterprise support or complex infrastructure	Enterprise

Best overall starting point for most small businesses: Core, because it unlocks business features like payments and gives more storage than Light. Wix’s Help Center says Core and Business are the plans to consider when you need business features such as eCommerce capabilities and payment processing.

Wix pricing at a glance

Plan	Listed monthly price*	Best for	Main limitation
Free	$0	Testing Wix	Wix branding and Wix domain
Light	$17/month	Simple websites	No serious eCommerce
Core	$29/month	Small businesses, basic selling, bookings	Less advanced commerce than Business
Business	$39/month	Growing stores and brands	Not the top-tier plan for large-scale operations
Business Elite	$159/month	Larger teams, advanced eCommerce, high-growth businesses	Expensive for small sites
Enterprise	Custom	Large organizations	Requires custom quote

*Prices are based on Wix’s official premium plan article. Wix’s live pricing page may localize prices and taxes; for example, the pricing page can show tax-inclusive regional pricing depending on location.

Plan-by-Plan Breakdown

1. Wix Free Plan

The Wix Free plan is best for testing the editor before you pay. You can try templates, experiment with layouts, and see whether Wix feels right for your website.

However, the Free plan is not ideal for a professional business website. Wix’s own “Is Wix free?” guidance explains that free users can build on Wix, but upgrading is needed to connect a custom domain and access more serious business features.

Choose the Free plan if:

• You are testing Wix.

• You are learning how the editor works.

• You are not ready to launch publicly.

• You do not need a custom domain yet.

Avoid the Free plan if:

• You are launching a business.

• You need a professional domain.

• You want to remove Wix branding.

• You need payments, bookings, or advanced marketing features.

Verdict: Use Free as a trial, not as your long-term business website plan.

2. Wix Light Plan

The Light plan is the lowest paid plan in Wix’s current premium plan lineup. Wix lists Light at $17/month in its official premium plan article. The plan is positioned for basic sites and includes a custom domain connection, ad removal, 2 GB of storage, and basic marketing tools in Wix’s own plan explanations.

Best for:

• Personal websites

• Portfolios

• Resume sites

• Simple landing pages

• Small brochure websites

• Service businesses that do not need payments online

Not ideal for:

• Online stores

• Paid bookings

• Larger media-heavy sites

• Businesses expecting quick growth

• Teams that need multiple collaborators

Light plan recommendation

Choose Light if you need a clean, professional website with a custom domain but do not need to sell products, accept payments, or run advanced business tools.

Verdict: Best low-cost paid plan for simple websites.

3. Wix Core Plan

The Core plan is the first plan many small businesses should seriously consider. Wix lists Core at $29/month in its premium plan guide, and Wix’s own “Is Wix free?” article describes Core as including 50 GB of storage, basic eCommerce features, a basic marketing suite, and up to five collaborators.

Wix’s Help Center also says Core and Business are the plans to consider when you need robust business features like eCommerce capabilities and payment processing.

Best for:

• Small businesses

• Coaches and consultants

• Local service businesses

• Basic online stores

• Booking-based businesses

• Businesses that need to accept payments

• Small teams

Not ideal for:

• Larger stores

• Advanced eCommerce

• High-volume selling

• Complex marketing needs

• Large teams

Core plan recommendation

Choose Core if your website needs to do more than look professional. If you need to accept payments, take bookings, or start selling online, Core is usually the practical entry point.

Verdict: Best starting plan for most small businesses.

4. Wix Business Plan

The Business plan is built for growing brands and stores that need more capacity than Core. Wix lists Business at $39/month in its official premium plan article. Wix’s own “Is Wix free?” article describes Business as including 100 GB of storage, standard eCommerce features, a standard marketing suite, and up to 10 collaborators.

Best for:

• Growing online stores

• Service businesses with bookings and payments

• Brands with larger content needs

• Businesses needing more collaborators

• Teams using more advanced marketing and commerce features

Not ideal for:

• Very simple brochure websites

• Personal portfolios

• Businesses with no payment or commerce needs

• Large enterprises with custom requirements

Business plan recommendation

Choose Business if Wix is not just your website but part of your sales engine. If you sell products, accept bookings, promote offers, and manage growth from your website, Business gives you more room than Core.

Verdict: Best plan for growing stores and established business websites.

5. Wix Business Elite Plan

The Business Elite plan is the top standard Wix plan. Wix lists Business Elite at $159/month. Wix’s own plan explanation says Business Elite includes unlimited storage, advanced eCommerce, an advanced marketing suite, and up to 100 collaborators.

Wix’s Help Center says Business Elite is the best choice for high-traffic businesses that need advanced functionality and scalability, including advanced capabilities, multilingual and multi-currency support, and custom API solutions.

Best for:

• Larger online stores

• High-growth businesses

• Teams with many collaborators

• Advanced eCommerce needs

• Businesses needing more scalability

• More complex operational setups

Not ideal for:

• Beginners

• Personal sites

• Simple business websites

• Small stores that are just starting

• Anyone who will not use advanced features

Business Elite recommendation

Choose Business Elite only if you clearly need advanced capabilities, more collaborators, higher limits, or stronger eCommerce functionality. For most small businesses, Core or Business will be more cost-effective.

Verdict: Best for advanced business websites and larger teams, not beginner sites.

6. Wix Enterprise

Wix Enterprise is for larger organizations that need custom pricing, support, security, scale, and implementation support. Wix’s premium plan article notes that custom Enterprise pricing and plans are available upon request.

Best for:

• Large companies

• Multi-site organizations

• Franchise or multi-location brands

• Enterprise teams

• Businesses with custom procurement or support needs

Not ideal for:

• Freelancers

• Small local businesses

• Solo creators

• Basic eCommerce sites

Verdict: Consider Enterprise only when standard Wix plans do not meet your operational, security, support, or scale requirements.

Which Wix Plan Is Best for You?

Best Wix plan for a personal website

Choose Light. It removes Wix branding, lets you use a custom domain, and keeps costs lower than business-focused plans.

Best Wix plan for a small business

Choose Core if you need payments, bookings, or basic business features. Wix’s Help Center points users toward Core or Business when they need eCommerce and payment processing.

Best Wix plan for eCommerce

Choose Core for a small store and Business for a growing store. Choose Business Elite only when you need advanced eCommerce, more scale, or a larger team setup.

Best Wix plan for bookings

Choose Core if you are starting with bookings and payments. Upgrade to Business if bookings become central to your business and you need more capacity or features.

Best Wix plan for a high-growth business

Choose Business or Business Elite, depending on team size, storage needs, eCommerce complexity, and operational requirements. Wix identifies Business Elite as the stronger option for high-traffic businesses needing advanced functionality and scalability.

Wix Hidden Costs and Overlooked Fees

Not all Wix costs are “hidden,” but some are easy to overlook when comparing the monthly plan price.

1. Domain renewal after the first year

Most yearly or multi-year Wix Premium plans include a free domain voucher for the first year, but Wix says the voucher is only included with the first-time purchase of a Premium plan and is not included when renewing a plan or upgrading an existing plan.

Wix’s 2026 website cost guide says domain registration is free for the first year with annual premium plans and typically costs about $14.95–$24.95/year after the first year, depending on the domain extension and region.

Budget for: domain renewal after year one.

2. Business email

Wix plans do not automatically include a free business email inbox. Wix says users can purchase a Google Workspace plan to get a custom email address using their domain.

Wix’s business email cost guide gives an example of one account at $6/month, with costs increasing as more team members are added.

Budget for: email inboxes such as you@yourbusiness.com.

3. Payment processing fees

If you accept payments, payment processing fees apply. Wix Payments’ fee documentation says processing fees vary by payment method and currency; examples include 2.9% + $0.30 USD in the United States, 2.1% + £0.20 in the United Kingdom, and 1.9% + €0.30 in the European Union.

Wix also documents possible cross-border and currency conversion fees for certain transactions.

Budget for: transaction processing costs on every sale or paid booking.

4. Paid apps from the Wix App Market

Wix has an App Market with 500+ apps across marketing, selling online, services, communication, and design categories. Some apps are free, while others may require paid plans, upgrades, or usage-based pricing.

Budget for: reviews apps, advanced forms, popups, subscriptions, marketing tools, shipping tools, or integrations if the built-in Wix features are not enough.

5. Storage upgrades

Wix’s storage and bandwidth documentation lists Free sites with up to 500 MB storage and 1 GB bandwidth. Premium plan storage rises from 2 GB on Light to 50 GB on Core, 100 GB on Business, and unlimited storage on Business Elite; paid plans include unlimited bandwidth.

Budget for: a higher plan if your site uses many images, videos, downloadable files, or product media.

6. Designer, developer, or SEO help

Wix is beginner-friendly, but some businesses still hire help for branding, copywriting, design, SEO, analytics, automation, or custom functionality. This cost varies widely and is not part of Wix’s plan price.

Budget for: professional help if your site needs to convert leads, rank in search, support eCommerce, or match a polished brand identity.

7. Promotions and renewal pricing

Introductory offers can reduce the first payment, but your renewal may be higher after the promotion ends. This is common across website builders and SaaS tools. Always check the renewal price, billing term, and cancellation policy at checkout.

Wix says it offers a 14-day money-back guarantee on the initial upgrade to a Premium plan.

Budget for: the normal renewal price, not only the discounted first-year price.

Wix Pricing Decision Table

Situation	Recommended plan	Why
You are only testing Wix	Free	No payment needed
You need a simple portfolio	Light	Lowest paid plan with professional basics
You need a business website but no selling	Light or Core	Light may be enough; Core gives more room
You need to accept payments	Core	Core is the entry point for many business features
You run a small online store	Core	Basic eCommerce functionality
You run a growing store	Business	More storage and stronger business tools
You need advanced commerce and a larger team	Business Elite	Advanced eCommerce and up to 100 collaborators
You need custom enterprise support	Enterprise	Custom plan and support path

Is Wix Worth the Cost?

Wix is worth the cost if you want an all-in-one website builder with hosting, templates, business tools, support, and managed infrastructure in one platform. Wix’s pricing page says all plans include a custom domain, hosting, AI creation tools, 24/7 customer care, and a 14-day money-back guarantee.

Wix may not be the cheapest option if you only need a very basic site and are comfortable with more technical setup. However, for many small businesses, the value is convenience: fewer tools to connect, fewer technical decisions, and faster launch.

Final Recommendation

For most users, the best Wix plan is:

• Free if you are testing.

• Light if you need a simple professional site.

• Core if you are a small business that needs payments, bookings, or basic eCommerce.

• Business if your website is part of your sales and marketing engine.

• Business Elite if you need advanced eCommerce, more collaborators, or greater scale.

• Enterprise if your organization needs custom support, security, or implementation.

Best default choice for most small businesses: Core.Best choice for growing online stores: Business.Best low-cost professional option: Light.

Before buying, check the final Wix checkout price in your region, confirm the renewal cost, and list any extras you may need: domain renewal, business email, paid apps, payment processing, and professional help.

FAQ

How much does Wix cost per month?

Wix’s official premium plan guide lists paid plans from $17/month to $159/month: Light at $17/month, Core at $29/month, Business at $39/month, and Business Elite at $159/month. Pricing can vary by region, billing term, tax, and promotions.

Is Wix free?

Yes, Wix has a free option for building and testing a site. For a professional business site, most users upgrade to remove Wix branding, connect a custom domain, and access more business features.

Which Wix plan is best for small businesses?

Core is usually the best starting point for small businesses that need payments, bookings, or basic eCommerce. Wix’s Help Center recommends Core or Business for users who need eCommerce capabilities and payment processing.

Which Wix plan do I need to sell online?

Start with Core for basic eCommerce. Use Business for a growing store. Choose Business Elite for advanced eCommerce, larger teams, or more complex business needs.

Does Wix include a free domain?

Most yearly or multi-year Premium plans include a free domain voucher for the first year. Wix says the voucher is not included when renewing a plan or upgrading an existing plan.

Does Wix include business email?

No, business email is usually a separate cost. Wix says users can purchase Google Workspace to get a custom email address with their domain.

Does Wix charge payment processing fees?

Yes. Wix Payments charges payment processing fees, which vary by country, currency, and payment method. Wix lists examples such as 2.9% + $0.30 USD in the United States and 2.1% + £0.20 in the United Kingdom.