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Review of Wix Stores' Filter & Sort Features: A Game Changer for E-Commerce

Writer's picture: Reo ramarajanReo ramarajan

As an expert in web design and e-commerce solutions, one of the most important aspects of running an online store is ensuring that the user experience is seamless, intuitive, and engaging. One of the most critical elements of this experience is product discovery, which, if optimized, can significantly enhance both conversion rates and customer satisfaction. Wix, a leading platform for website creation, has recognized this need and introduced the Filter & Sort features for Wix Stores.


These features, now integrated directly into Wix's e-commerce platform, are designed to streamline the shopping process, making it easier for customers to find products they’re looking for. In this blog, we will provide an in-depth review of the Wix Stores Filter & Sort Feature, exploring its capabilities, benefits, and how it can elevate the user experience on your Wix store.


Wix Stores


Introduction: Why Product Filters and Sorting Are Crucial for Your Wix Store


In the world of e-commerce, customer experience is paramount. With millions of online stores and products competing for attention, offering a seamless, efficient, and enjoyable shopping experience is essential to retain customers and boost sales.

Product discovery is one of the most significant barriers to smooth shopping experiences. When a customer visits a store, they often need to sift through numerous products to find exactly what they want. Imagine walking into a physical store with no clear organization—chaotic, right? The same applies online. This is where the Filter & Sort features come in.

By using these tools, you allow your customers to refine their search based on criteria like price, category, popularity, or brand. This helps your customers find the products they need quickly and efficiently, leading to an enhanced shopping experience. Moreover, by giving your customers control over how they interact with your store, you’re likely to see improved engagement and, ultimately, higher conversion rates.


The Wix Store Filter & Sort Feature: A Deep Dive


1. What Is the Wix Filter Feature?

The Filter Feature on Wix is designed to help your customers narrow down their product search based on specific criteria that matter to them. Instead of browsing through your entire product catalog, shoppers can use filters to view only the products that meet certain attributes, which improves their experience and reduces frustration. This can include filters for price range, collections, product types, and more.

Key Aspects of the Wix Filter Feature:

  • Filter by Categories (Collections): If your products are organized into collections, this feature allows customers to filter products by collection. For example, if you sell clothing, you could organize your products into collections such as “Men’s Wear,” “Women’s Wear,” or “Accessories.” With the filter enabled, customers can easily click on their preferred collection and instantly view relevant products.

  • Filter by Price: Let’s face it—customers are often budget-conscious. Offering a price filter allows shoppers to narrow their choices within their spending range. This can significantly enhance the shopping experience, as users don’t need to scroll through products outside of their price range.

  • Custom Filters: Wix allows store owners to create custom filters to match their unique needs. For example, if you sell electronics, you could allow customers to filter by features such as “Screen Size,” “Battery Life,” or “Color.”

  • Easy Toggle Option: Activating or deactivating the filter is a simple toggle option. In the Wix editor, you can easily enable or disable this feature for any page displaying your products.


How to Use the Wix Filter Feature

  1. Activate the Filter:

    • First, go to the Wix editor and navigate to the page where your products are displayed.

    • Click on the Settings option for the store widget or app you are using.

    • From the settings, you will find an option to toggle the Filters feature on or off.

  2. Customize the Filters:

    • Once the filter is enabled, you can customize the filter options. For instance, you can add or remove collections and define custom categories.

    • You can also adjust the labels, such as changing “Filter By” to something more personalized like “Shop By.”

  3. Save and Publish:

    • Once your filter settings are ready, click save and preview how it looks on your site.


2. What Is the Wix Sort Feature?

While the Filter feature focuses on narrowing down products, the Sort feature allows customers to organize products in a way that best suits their needs. It’s a powerful tool that provides an enhanced browsing experience by allowing users to reorder products according to their preferences. For instance, customers can sort products by price, alphabetical order, or by the newest arrivals.

Key Aspects of the Wix Sort Feature:

  • Sort by Product Name: If you have a large catalog of products, sorting them alphabetically can help customers find specific items faster.

  • Sort by Price: Sorting by price, either from low to high or high to low, is one of the most commonly used options for shoppers looking to find products within their budget.

  • Sort by New Arrivals: For stores that frequently update their inventory or release new products, this option allows customers to see the latest items in your store.

  • Sort by Popularity or Rating: You can allow customers to sort products based on how popular they are or their customer ratings. This can be a great way to highlight best-selling items or top-rated products.

  • Simple Interface: The sorting options are typically accessible via a dropdown menu, ensuring that they’re easy to find and use.

How to Use the Wix Sort Feature:

  1. Enable Sorting:

    • Like the filter feature, you can enable sorting by accessing the store settings in your Wix editor. Here, you’ll toggle on the sorting options that you want to offer to your customers.

  2. Customize Sorting Options:

    • Choose from different sorting parameters such as price, name, or popularity. You can give your customers the flexibility to sort products in a way that best suits their shopping habits.

  3. Save and Test:

    • Once enabled, test your store to ensure that the sorting options work as intended and are displayed in a user-friendly manner.


Why Wix’s Filter & Sort Features Matter: The Benefits

1. Improved User Experience

The main goal of these features is to provide customers with a better experience. Navigating through hundreds or thousands of products without any sorting or filtering options can quickly become overwhelming. With these features, customers have more control over how they browse your store, making the shopping process faster and less frustrating.

2. Enhanced Product Discovery

The ability to filter products based on different criteria means that your customers will find what they’re looking for with greater ease. This could lead to higher satisfaction and reduce bounce rates, as customers are more likely to stick around if they can easily navigate your store.

3. Increased Conversion Rates

By improving the product discovery process, you enhance the chances of a customer making a purchase. Customers who can quickly narrow down their search are more likely to find a product they want and complete their purchase. When the shopping experience is easy and intuitive, shoppers are more inclined to buy.

4. Boosted Customer Satisfaction

Customers expect an easy and pleasant shopping experience. By offering filter and sort options, you show that you care about their preferences and want to provide a seamless browsing experience. Happy customers are likely to return and recommend your store to others.

5. Time-Saving for Store Owners

Before these built-in tools, Wix users had to manually build out complex product menus or use third-party plugins. Wix’s Filter & Sort features automate much of the process, saving store owners time and effort. This feature eliminates the need for additional coding, complex integrations, or relying on external apps, allowing you to focus on other aspects of your store.


Wix Stores Filter & Sort: A Detailed Review

After testing the Wix Filter & Sort features in multiple store settings, here's a clear review based on key parameters.

Ease of Use

Wix has always prided itself on its user-friendly interface, and the Filter & Sort features are no exception. Setting up these features takes only a few clicks, even for beginners. With clear labels and intuitive toggles, enabling and customizing filters or sorting options is straightforward. You don’t need any coding skills to implement these features effectively, which is a huge advantage for store owners who are not tech-savvy.

Customization Options

The customization options for both the Filter and Sort features are quite versatile. The ability to filter by collections, price, and custom categories makes it easy to tailor these features to your specific store needs. The Sort feature also offers multiple sorting parameters, such as product name, price, and popularity, which can be valuable for improving product visibility and sales.


Performance and Responsiveness

Wix’s Filter & Sort features work seamlessly across both desktop and mobile devices. The features load quickly, and the filters and sort options are easy to find and use. Whether you have a small store or a large product catalog, these tools help improve overall site performance without sacrificing load time.

Visual Appeal

The design of the filter and sort options is simple and unobtrusive, which helps maintain a clean and polished look for your store. Filters usually appear on the left side of the page, while sorting options are found in the top bar or as a dropdown menu. Both features integrate well with your store’s existing design.


In short, the Wix Filter & Sort features are essential tools for any e-commerce store looking to enhance its user experience. These features make it easier for customers to find products, which leads to higher engagement, more sales, and greater customer satisfaction. Moreover, the simplicity and customization options make it an ideal solution for both new and experienced Wix store owners.

If you’re looking for an efficient way to organize your product catalog and improve your customers' shopping experience, these built-in features are a game-changer. Wix continues to innovate and improve its platform, and the Filter & Sort features are proof of their commitment to making online stores more user-friendly and effective.

So, what are you waiting for? Start using these features today and transform your Wix store into a streamlined, high-converting shopping experience.

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