How to Integrate Mailchimp with Your Wix Website (2025) | Easy Guide

Integrating Mailchimp with your Wix website is a powerful way to streamline your email marketing efforts, allowing you to collect subscribers directly from your site. This step-by-step guide will provide you with detailed instructions on how to set up Mailchimp on Wix efficiently and troubleshoot any potential issues that may arise.

What is Mailchimp?

Mailchimp is one of the most popular marketing automation and email marketing platforms available today. It provides businesses with tools to create, send, and analyze email campaigns, as well as automate communication with subscribers. Whether you are running a blog, an online store, or a service-based business, Mailchimp helps you maintain engagement with your audience.

Benefits of Mailchimp for Wix Users:

• Automated Email Marketing – Schedule and send newsletters, promotional emails, and automated follow-ups.

• Subscriber Management – Easily collect, organize, and segment your audience for personalized campaigns.

• Customization – Design pop-up and embedded signup forms to match your website’s theme.

• Analytics & Tracking – Monitor email campaign performance, open rates, and conversion rates.

• Integration with Other Tools – Connect Mailchimp with social media platforms, CRMs, and eCommerce stores for seamless marketing efforts.

  
  

Steps to Integrate Mailchimp with Wix

Step 1: Create a Mailchimp Account

1. Go to Mailchimp's official website.

2. Sign up for a new account by entering your email, username, and password.

3. Follow the prompts to set up your business profile, including your company name, industry, and website URL.

4. Choose a pricing plan. Mailchimp offers a 14-day free trial for new users.

5. Verify your email and complete the setup process.

Step 2: Create an Audience in Mailchimp

1. After logging in, navigate to the Audience tab on the left sidebar.

2. Click Sign Up Forms to start creating a form.

3. Choose Embedded Forms to generate a form that can be placed on your Wix website.

4. Customize your form:

   • Add fields such as first name, last name, email, phone number, and company name.

   • Choose whether fields should be required or optional.

   • Select form styling options to match your website’s design.

5. Click Continue to generate the HTML embed code.

Step 3: Copy the Mailchimp Embed Code

1. After customizing your form, copy the provided HTML code.

2. Ensure you disable the referral badge, as keeping it enabled might cause display errors on Wix.

3. Save your changes in Mailchimp.

Step 4: Add Mailchimp to Wix

1. Log in to your Wix website and open your site editor.

2. Click on Add Elements from the left panel.

3. Scroll down and select Embed Code.

4. Choose Embed HTML and drag the element to your preferred location on the page.

5. Click on the embedded box and select Enter Code.

6. Paste the Mailchimp form code into the box and save.

7. Click Update to apply the changes.

Step 5: Preview and Test the Form

1. Click Preview in Wix to see how your form looks.

2. Ensure that all fields are displaying correctly and that required fields are marked.

3. Perform a test submission using a sample email to check if the data is correctly recorded in Mailchimp.

4. If everything is working, click Publish to make the form live on your website.

   
   

Troubleshooting Common Issues

1. "Forbidden" Error

• If you encounter a "forbidden" error when embedding the form, it may be due to the Mailchimp referral badge being enabled.

• Go back to your Mailchimp settings and disable the referral badge.

• Re-copy and paste the updated embed code into your Wix editor.

2. Form Not Displaying Properly

• Ensure that the HTML embed code is copied correctly and placed within the Wix Embed HTML element.

• Try reloading the Wix editor and republishing the site.

• If the form still does not appear, check for conflicting site elements or custom CSS that might be hiding the embed.

3. Email Submissions Not Working

• Ensure that your form is linked to the correct Mailchimp audience list.

• Check if required fields are properly configured in Mailchimp.

• Verify that your Mailchimp account is active and not restricted.

4. Form Design Issues

• Mailchimp’s default styling may not match your Wix theme.

• Use Wix’s built-in design tools to adjust the width, alignment, and margins of the embedded form.

• Consider using custom CSS styling for further modifications.

Advanced Tips for Enhancing Mailchimp & Wix Integration

• Use Pop-Up Forms – Instead of embedding a form, use Mailchimp’s pop-up forms to capture visitors’ attention.

• Automate Welcome Emails – Set up an automated email sequence in Mailchimp to welcome new subscribers.

• Segment Your Audience – Use Mailchimp’s segmentation tools to target different subscriber groups with personalized emails.

• A/B Testing – Experiment with different form placements and designs to maximize conversion rates.

• Integrate with Wix Store – If you run an eCommerce website, connect Mailchimp to Wix Stores for automated order confirmation emails.

  
  

Final Thoughts

Integrating Mailchimp with Wix is an effective way to build and manage your email subscriber list. By following the steps outlined in this guide, you can create and embed a Mailchimp form on your Wix website with ease. This integration will help you enhance your email marketing strategy, increase engagement, and boost conversions.

If you have any questions or face any challenges during the setup, feel free to reach out for support. Happy email marketing!

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